Hans was born to a Mexican mother and German father in California, a native of Venice Beach. His childhood was split between Europe, the US, and Mexico. Whilst living in NYC he started to work in fashion design & this led him shoot some videos for the magazine. Hans quickly evolved into directing commercials focusing on fashion and beauty brands and his first campaign for O.P.I.in 2013 won a Bronze Lion, a Gold Clio and several golds at the Cristal festival. Recent clients include BMW, Jockey, Seat, L’Oreal, Garnier, among other brands. After living across Europe in his 20s, Hans has finally settled on Barcelona as his permanent home.